Online selling is not a cakewalk, especially when emotions are not involved, and there is no verbal communication. But Shopify makes it easier for all. In the United States, around 30% of eCommerce sites run on Shopify, while globally, it has a 10-11% market share with over 6.8 million active stores.
So, if you are under 35 and love adding things to your cart from TikTok videos and Instagram reels. We have created a list of Shopify stores you can take inspiration from to build your next online business. Based on their user experience, design, vibe, and interactive elements, you can try them for free and launch your business.
Gymshark: Best for Gym beasts
Gymshark is known for being one of the leading eCommerce companies in the United Kingdom. It stands out as the leading online sportswear store built on Shopify . In recent years, they have generated hundreds of millions in revenue largely from influencer marketing. They use fit influencers and bright gym clothes to stop people from scrolling mindlessly and leverage user-generated content to build brand trust and authenticity. Moreover, they use "limited drops" to make people feel they must buy before the stock is sold out.
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Glossier: The "Cool Girl" Store
People prefer real people over testimonials from random celebrities. Glossier is like getting beauty tips from a loved one over a salesperson. Their website is known for its "pink minimalism", and they have generated over $100 million in online sales alone. Like Gymshark, they also show photos of regular customers on their homepage. To make it more engaging, they have built personalised skincare routines, interactive quizzes, and AR (augmented reality) tools that let users "try on" makeup on their devices.
Fashion Nova: The Billion Dollar Shop
Fashion Nova partners with celebrities like Cardi B, Lisa Rinna, Madison Grace, and Megan Thee Stallion, and has generated nearly $1 billion in annual revenue (2024 revenue around $900M-$1B). They use a perfect blend of UGC, visual content and a user-friendly website to engage young customers. This fast-fashion brand uses flash sales and countdown timers to create a fear of missing out (FOMO) among customers and sells high-quality products. If you are a fashion enthusiast, you might find something for you.
Pura Vida: The Feel-Good Brand
The Pura Vida brand is known for colourful, handcrafted friendship bracelets that respect Costa Rican culture. The best thing about this website is its minimalist design, and it provides jobs for artisans globally and donates to various charities. Their estimated revenue is around $100 million to $120 million. Those who subscribe to them receive a surprise bracelet every month, which keeps customers coming back.
Princess Polly: The Gen-Z Party Spot
If you are a woman under 25, Princess Polly is the perfect shopping stop for you. They have Y2K-themed festival outfits and a "Shop the Look" feature that lets you buy a whole outfit with a click. With an estimated revenue of $150- $160 million, they offer sizes XS-4X, making them one of the most inclusive clothing brands. The most interesting thing about their website is their swipeable "Shop the Look" carousels on mobile, which gives a vibe of browsing a social media app rather than a store.
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Vitaly: The Cyberpunk Den
Whether you want some cool chains, bracelets, pendants, rings, objects or any punk jewellery, Vitaly is the place to be in. They have an estimated revenue of over $21 million, which shows how "niche authority" works in online businesses. The best thing about this online store is its "3D product spins" and "stacking" tools, which let customers see how different jewellery pieces look together and whether they suit them.
Minga London: The Rebel Streetwear
Love Goth culture? If yes, Minga London is a perfect choice for people who love rebellious, dark clothes. They are an example of how thinking outside the box can help you succeed. With an estimated revenue of $10- $15 million, this brand focuses on young kids who don't want to look like everyone else. Interestingly, they use personality quizzes that tell you "Which Rebel Style Are You?" to turn a game into a shopping cart.
Why is Shopify still good?
In the past few years, Shopify has become synonymous with eCommerce. With over 10% global market share in online businesses, Shopify is the best platform, offering thousands of tools to help your business. You can add features like quizzes, countdowns, and 3D views. The Mobile-First approach of Shopify enables you to target most Gen Z and millennial audiences without affecting the page speed.
Winning the hearts of Gen Z is one of the most challenging tasks in today's businesses. Not only do you have to be technically sound, but you also have to be creatively magnificent to attract and retain them as customers. You can learn more at Shopify.
